Business Wire 2015 Media Survey
The survey highlights a continual need by media outlets for:
- Compelling corporate news content featuring multimedia
- Social media shares, not social media pitches
- Updated, responsive online newsrooms for media research
- Technical knowledge needed by reporters
- The role of long form and short form news produced by platforms such as Buzzfeed and The New York Times
- The increased usage by reporters of interactive content and live-streaming
Business Wire’s 2015 Media Survey Reveals the
Needs of Today’s Journalists
Business Wire © 2015
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