Let's Get Visual:
Multimedia and the News Release

by Jeff Abelson, Multimedia Specialist; Serena Ehrlich, Director of Social & Evolving Media; and Vilan Trub, Marketing

Business Wire © 2015

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In this report, Business Wire looks at the key questions communications professionals must ask when understanding the importance of multimedia in today's news content:
  • How does the brain process multimedia?
  • Does multimedia influence technology development and design?
  • What is the role of multimedia in today's mobile and social environments?
  • What is the role of multimedia in news creation and consumption?